Privacy Policy

Information Protection

37chairs will never sell, give away or otherwise trade in user information. Further, our policy is to never collect or save any sensitive client information except where necessary for use of features. Certain visitors to 37chairs’ websites choose to interact in ways that require 37chairs to gather personally-identifying information. The amount and type of information that 37chairs gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a basic Hook Forms account to provide an email address. We require strong passwords whenever a client interacts with our systems., and all passwords are hashed using strong one-way algorithms, so we can not at any time “decrypt” and read passwords or other hashed information.

Those who engage in transactions with 37chairs – by purchasing a Hook Forms Subscription, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. Credit cards are processed through Stripe, Inc. (“Stripe”). At no point can we use a Stripe token to retrieve cardholder data, and card information never passes through 37chairs servers. Some client applications we actively develop that may require storing data that could be considered proprietary, sensitive,or confidential are developed in wholly separate environments and steps are taken to ensure proper encryption of file systems, files, and databases where necessary.

General Usage Statistics

We may provide aggregate information about our customers, sales, Web site traffic patterns and related Web site information to our affiliates or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this Privacy Policy.


A cookie is a feature of Web browser software that allows Web servers to recognize the computer used to access a Web site. Small pieces of data are stored by a user’s Web browser on the user’s hard drive. That cookie can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user. 37chairs uses cookies to help identify visitors, their usage of the 37chairs websites and apps, and their website access preferences. 37chairs clients who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using certain apps, with the drawback that certain features may not function properly without the aid of cookies.

Notice of Services and Changes

Occasionally, we may use the information we collect to notify you about changes to our Web site, new services and special offers we think you will find valuable. By default, a new user is opted into very limited updates. As a user, you will be given the opportunity to notify us of your desire not to receive these updates by clicking on a response box when you receive such an offer or by sending us an email request.

Business Transfers

If 37chairs, or substantially all of its assets, were acquired, or in the unlikely event that 37chairs goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of 37chairs may continue to use your personal information as set forth in this policy.